GeoTech Style Vision

We are increasingly relying on technology to make our lives easier, no longer needing to carry a big paper map to get from point A to B, or even having to know how to read it. We can visit any place in the world via Google Street View. One no longer needs to deeply engage with the terrain since satellite-based navigation does the engaging for us.

Parallel to this development, city dwellers increasingly opt for outdoor clothing in their urban habitats — an aesthetic known as Gorpcore. But these clothes, designed to withstand extreme weather conditions, will never get to fulfill their purpose. What does this paradox reveal about our lack of connection to the natural world around us?

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  • Medium Publication, Poster
  • Service Photography, Styling, Design
  • Client BA Visual Communication
  • Industry Fashion, Tech, Publishing
  • Team with Clara Holmes
  • Year 2023
  • Featured Hochparterre