Swiss Centre for Responsible AI

The Swiss Centre for Responsible AI works to advance responsible AI by helping organisations use, adopt, and develop Artificial Intelligence in ways that are transparent and ethical. This intent is reflected in the design.

The identity is based on a simple concept: the pixel, an obvious symbol for tech and digitality. We avoid the cliché by scaling it up and making it feel approachable. From there, it becomes the basis for a range of static and motion assets. The brand colors are soft and inspired by mountain lakes and meadows. For the website we built a custom, modular backend that allows the team at SCRAI to flexibly scale their website as they grow.